Alyasra Fashion’s O Brand Launches its Ready-to-Wear Collection

  • Nov 29 - 2018

Leading fashion retailer, Alyasra Fashion’s multi-brand accessories and lifestyle concept “O” launches its first limited edition Ready-To-Wear collection, 140 (One for O).

The collection titled “artnouvO” was inspired by the French Art Nouveau design movement between 1890 -1910 which focused on natural forms and structures.  Rich in its embellishments and textures, the exclusive range features beautiful and unique pieces designed by “O’s creative Director and Alyasra Fashion CEO Asil Attar.

Handcrafted pieces from the world’s best artisans and exquisite embroideries with some styles taking approximately 130 hours to make, the collection uses the finest materials providing timeless and elegant sophistication for every occasion.

O’s Ready-To-Wear collection brings local pride to the market as it carries a story, fulfills a need, and caters to the lifestyle of the customers.

“O brings novelty to Kuwait’s fashion scene, uniting women who understand that culture evolves from design and the launch of our new and exclusive Ready-To-Wear collection seamlessly connects with the epicenter of O’s brand identity – the infinite circle – allowing our collection to be timeless and exclusively inclusive.” Creative Director and Alyasra Fashion’s CEO, Asil Attar.

O also offers a plethora of trendy merchandise, including an alluring array of handbags, small leather goods and soft accessories. Merging premium service with luxurious ambiance, O purveys to customers an equitable range of contemporary fashion accessories, bringing to Kuwait a wide range of global brands that tailor to the taste of its diverse consumers

O is the latest addition to Alyasra Fashion’s premium portfolio. To find out more about O and other Alyasra Fashion brands, follow their Instagram accounts @othebrand and @alyasra, or visit their brand page at