Our passion for fashion is evident in everything we do

Over the past 25 years, we have accumulated retail expertise and extensive customer knowledge, providing Alyasra Fashion with true retail distribution excellence. With a consumer-centric focus driving our business, we seek out and partner with the world’s most premier brands. Today, our footprint spreads across 270 locations in the MENA region.

Our Vision

Alyasra Fashion Brands are people’s first choice for style, brand, selection, shopping experience and feeling happy. Together, we will be the most admired regional house for the best Fashion Brands.

Our Values

Our values are at the heart of our success. We live by the core values of Guest First, Leadership, Integrity and Innovation, which are reflected in every aspect of our business and with each of our stakeholders, suppliers, partners, guest and employees.

Guest First

We care for our people like our own guests and we execute with excellence.


We act like owners of the business and we play to win.


We act with a sense of urgency, we are result oriented and we bring out the best in others.


We combine the benefits of data and intuition and we champion productivity.