Max Mara is an Italian ready-to-wear fashion brand established in 1951 by Achille Maramotti. Achille Maramotti, dedicated himself to haute couture; a family passion passed down from his great-grandmother Marina Rinaldi, who in the late nineteenth century operated a luxury fashion house in the heart of Reggio Emilia. His desire was to produce high-quality manufactured women's clothing, a desire still carried out through Max Mara and the Max Mara Group to this day.
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