O is a multi-brand lifestyle accessories concept, by Alyasra Fashion. The name, based on the letter “O”, represents a never ending infinite world of possibilities, simplicity in its voice and unity, where East meets West. O’s vision is to inspire women’s imagination, placing them at the epicenter of the brand from curation to design. We scout the world’s most exciting designers bringing their collections to one destination. The collections include jewelry, handbags, and accessories.