Alyasra Fashion, the regional fashion retail leader, has announced the complete rebranding of its leading footwear multi-concept brand, Comfort Zone, and the refurbishment of its flagship store at Phase II, The Avenues Mall.
The opulent reveal of the multi-concept store was held in the presence of local media members, fashion and lifestyle influencers, socialites and customers.
The refurbished 253 sqm bespoke store was designed with a Scandinavian interior design theme that is both minimalist and modern yet easy-to-navigate and elegant, reflecting the aesthetic desires of its regular clientele. The multi-concept store also now features eclectic new brands such as iconic Chicago-based brand, Cole Haan, which is known for its artistic collision of craft, style and engineering, and New Balance, a brand that has revolutionized the sports shoes industry for over 100 years and challenged the conventions of the industry.
In addition, the store also features other brands such as Pikolinus that caters to women looking for unique and exquisite leather footwear, and French-based Mephisto which offers stylish and comfortable footwear for both men and women.
Speaking at the launch event, Shabbir Fakharuddin, Regional Business Director at Alyasra Fashion, commented on the evolving journey of footwear stores and brands and the new offerings at Comfort Zone that are unmatched in the country. “The reintroduction of Comfort Zone stems from our vision to evolve and be in the forefront of acquiring iconic new brands that we believe will strike a chord with the fashion-forward market here in Kuwait. Today, Comfort Zone has an enticing selection of the world’s best footwear brands which include Cole Haan, New Balance, Pikolinos, Mephisto, Bulaggi, Ara and Aerobics amongst many others.”
Comfort Zone’s new trendier-than-ever interiors, in-demand brands and extensive shoe selection are now available at The Avenues, Phase II, Awtad Jahra, Muthana Mall, Al Bairaq and all main co-ops in Kuwait.