December 21, 2015
Alyasra Fashion Boosts Regional Presence in 2015 Through Store Launches

Alyasra Fashion, regional fashion retail leader launched five brands in key locations in Kuwait and UAE, increasing their network of over 270 stores across eight markets in the Middle East.

The brands that were launched in 2015 include Twin-Set Simona Barbieri and Fossil at The Avenues Mall, Kuwait, Liu Jo at The Avenues Mall and Gate Mall, Kuwait and Altenburg at Marina Mall, Kuwait. The UAE also welcomed Marella into two Dubai-based malls; Festival City Mall and Al Ain Mall.

Italian brand Twin-Set Simona Barbieri launched at The Avenues and is located at the heart of luxury real estate at Grand Avenue amidst other international fashion powerhouses. Founded in 1990 by Simona Barbieri and Tiziano Sgarbi, the brand is known to have achieved the perfect harmony between feminine fascination and self-assured elegance in every garment they produce.




Fossil, the American watch and lifestyle brand, creatively rooted in authentic vintage and classic design, also opened at The Avenues this summer. It showcases a complete product offering which includes leather goods, watches, eye wear, jewelry and fragrances for both men and women.



Founded by the Marchi brothers in 1995, Italian fashion brand Liu Jo launched at The Avenues featuring accessories and bags and at The Gate Mall, featuring ready-to-wear outfits made to make the most of every woman’s natural femininity.


Altenburg, the premier German foot care centre, specializing in orthopedic footwear, launched its flagship store at Marina Mall. It is a fully operational centre that houses the latest equipment in terms of 3D foot and back scanning in addition to expert orthopedic specialists and master craftsmen from Germany.


Located on the 1st floor of the Festival City Mall expansion, the new Marella boutique is the destination for the stylish, yet contemporary women in Dubai. Designed by the Milan based, Studio CLS Architetti, the store, with its warm and welcoming environment, reminds customers of the Italian style; Marella's heritage.



In addition to the launch of the these boutiques, Alyasra Fashion expanded its existing portfolio through the launch of five new stores in Promenade Mall, Kuwait, featuring five brands from their existing portfolio – Triumph, ECCO, DKNY, OnTime and Trinkets.

The Alyasra Fashion network encompasses over 270 stores with operations in eight markets across the Middle East and continues to expand in the region through acquisition and expansion of new and existing brands respectively. 

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