KENZO participated in Qout Market this year through a unique collaboration with local coffee truck, Modiscoffee. The exciting partnership introduced a fresh and exciting concept to Kuwait’s favourite farmer’s market. KENZO’s presence at Qout also...

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Alyasra Fashion recently hosted an exclusive ladies event entitled ‘Sahar Layali Triumph’ in the presence of VIP ladies and fashion icons in Kuwait. Established in 1886, Triumph International is one of the world’s...

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DKNY is your perfect companion this Ramadan with its latest ready-to-wear collection, shoes and handbags - available in stores now.

The following stores carry additional...

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Alyasra Fashion officially launched the newly refurbished Triumph outlet at The Avenues, Kuwait, in the presence of media members and fashion icons.


The lingerie store features 92sq m of floor-space in a walkthrough layout, which enables clear sight lines across the...

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To celebrate the worldwide release of Walt Disney Pictures’ live-action adventure “The Jungle Book” in April 2016, Parisian fashion house KENZO announced its exciting return to the jungle, producing a limited edition collection of women’s ready-to-wear pieces. This...

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Alyasra Fashion is introducing the newly refurbished Marella store at 2nd Avenue, The Avenues, this evening. The reopening will also celebrate the debut of the Spring/Summer 2016 collection.


Shoppers are invited to enjoy the new design of the store, which reflects the...

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Join us and our special guest, Sofia Guellaty, the Tunisian fashion editor and influencer praised for her street style on fashion sites around the globe, this Wednesday; March 23!
Sofia will be visiting our Flagship store in the Dubai Mall to share her favorite looks from the New D K N Y...

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ECCO and Alyasra Fashion hosted a spectacular, custom-made pop-up store at Marina Crescent to celebrate the new Intrinsic sneaker collection from the leading Scandinavian footwear brand. Residents of Kuwait enjoyed a vibrant day out which...

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Jimmy Choo’s Made-To-Order service is back to seduce us this year!


With an ode to femininity, the collection consists of golden bronze and ivory gold lace brocade, Toile de Jouy in magnolia and vintage rose and a pair of ‘50s vibrant floral prints re-mastered...

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ECCO, the leading Scandinavian footwear brand, recently launched the urban-inspired SOFT 7 collection, and Alyasra Fashion threw a special invite-only event to celebrate! Hosted by 248am blogger Mark Makhoul, fashion icons, singers, athletes and artists had the opportunity to get their Soft 7...

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Invariably at the forefront of fashion innovation and consumer engagement, Alyasra Fashion together with The Dinner Club by No. 57, hosted an exclusive dinner for VIP MaxMara clients on the 60th floor balcony of Kuwait’s iconic Alhamra Tower.  

Hosted in Kuwait for the...
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OnTime and Trinkets are offering three lucky customers the chance to walk away with amazing prizes during Eid. Customers are encouraged to pose and snap a photo at an interactive Eid booth set up at The Avenues Mall from July 16th to July 18th.

Participants will be able to post...

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Kenzo's exclusive new collection, featuring the brand's iconic tiger dress in this season's must-have colours, is now available in Kuwait at The Avenues Mall. Kenzo fans can find this exclusive collection at the boutique located in Second Avenue, as well as at a special ...

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Alyasra Fashion is looking for energetic new members to join our team! We will be hosting an Open Recruitment event at the Jumeirah Creekside Hotel in Dubai on May 31-June 1, from 9 a.m to 6 p.m .


If you are interested in a dynamic career in operation, visit us and use...

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ECCO created a fully branded shoebox pop-up store at the end of Grand Avenues from the 23rd till 29th of April 2015, showcasing the new widely successful and highly anticipated ECCO O2 shoes!  Over 150 pairs of ECCO O2 were sold with the collection almost selling...

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The event, #KrazyforKENZO, was hosted by Kuwaiti fashion-forward sweetheart and international Instagram sensation, Ascia Alfaraj, displayed Kenzo’s Spring/Summer collection with French-inspired edibles, and out-of-this-world mixes by DJ Aziz AlHumaidhi.

Over 60 customers attended...

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To introduce the ECCO Arabian slippers collection, Alyasra Fashion selected the top local male influencers to discover the collection inspired by the traditional culture. The collection is the first of a kind for ECCO which has attracted the brand’s enthusiastic male customers.

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Jimmy Choo launched a Made-to-Order service in 2014, which was made available in Kuwait between December 15th -20th. Customers were given the opportunity to customize their very own Jimmy Choo’s from a selection of iconic styles. The intimate launch of the service was...

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Are you ready to be part of leading high-end fashion brands like DKNY, MaxMara, Jimmy Choo and KENZO? Be part of a diverse and highly qualified team at Alyasra Fashion that is committed to being the best at all times. If you would like to be part of our dynamic family, join us at the Alyasra...
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For the ECCO Style Night, Alyasra Fashion invited twenty of the top influential bloggers in Kuwait to be a part of ECCO’s timeless designs and premium quality products! For this special event, bloggers were given the chance to personally customize the clutch of their choice with their own...

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To introduce the Elegante Collection for Autumn/Winter 2014, Claudia Fantuzzi, Product Manager, was flown to Kuwait to describe the inspiration and tailoring behind the collection while guests enjoyed canapés and drinks. Over fifty of Marina Rinaldi’s VIP customers were invited to...

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For the launch of KENZO’s Fall/Winter 2014 Collection, an event was hosted at the boutique in The Avenues. Visitors were offered a unique experience that only a KENZO collection can offer. The launch was hugely successful, with over 100 high profile bloggers and loyal customers e...

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In celebration of stylish Ramadan nights, Alyasra Fashion hosted it’s first ever Ghabqa on July 16th, 2014, in the company of Kuwait’s leading stylists, designers, trendsetters and VIP’s. Attended by over two hundred people, guests delighted in the showcased musical...

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