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COMPANY PROFILE

Alyasra Fashion is a regional fashion retail leader, with a world-class portfolio of over 60 high-end fashion, footwear and accessories brands. Today, our network encompasses over 270 stores, with operations in eight markets across the Middle East.
Since our founding in 1993, we have been driven by our values and ethics. Our most valuable asset has been our loyal, dedicated and growing team of over 1,800 employees. Our highly motivated retail professionals have built a strong internal culture and lasting relationships with our customers, suppliers and communities.

Our passion for leadership is evident in everything we do. To deliver on this commitment to quality, we seek out and partner with the world’s premier brands. Our modern, fashion-forward ethos creates a vibrant and creative culture that ensures we never stagnate. The world of fashion retail is ever changing, but we thrive on the challenge of constantly growing and adapting to succeed in this exciting industry.

MISSION AND VISION

Our goal is to be the employer, partner and retail destination of choice in the Middle East. We will achieve this by building a creative and inclusive community with a culture of knowledge and innovation.

We will enrich our customers’ lives through high quality fashion and services. We strive to achieve this by creating an outstanding retail environment, offering unique brands and a superior customer journey

VALUES

Alyasra Fashion’s principles and values have been at the heart of our success. These progressive values are more than just ideals - we live them every day, in our dealings with our customers and our team.

Service: Every customer deserves a great shopping experience, every time. Our team’s commitment to delivering the highest levels of service is what makes us distinctive.

Integrity and Trust: We are honorable and ethical in everything we do. Our reputation is built on respect for others, exemplary behavior and the trust our stakeholders place in us.

Passion for Winning:We love what we do, and want to be the best at it. We strive for success by always aiming higher - not just meeting our objectives, but exceeding expectations as well.