Alyasra Fashion was established in 1993 by Ahmed and Mohamed Y. Al Sager as part of Y. A. Al Sager Holding, a regional trading and Investment Company. A leading fashion retailer with a world-class portfolio of over 60 high-end fashion, footwear and accessories brands.

With over a decade of trading in the Kingdom of Saudi Arabia, Alyasra Fashion has over 100 stores in Watches & Jewelry, Fashion and Footwear.  Representing global brands from Michael Kors, Armani, Dici and DKNY to name a few.

Our head offices are based in Riyadh and are led by Mr. Anwarul Haque, Country GM, whose leadership was key in building the success of our business from a modest team of 6 employees to the 504 impressive teams that we have today.
The heart of Alyasra centers on its people and investing in their future. We are committed to providing our employees an engaging and passionate environment where they will be trained to deliver excellence and where career planning and succession is at the forefront of our priorities.
Alyasra’s company culture empowers their employees and provides them with a sense of ownership enabling them to go from strength to strength, building and paving the future together.
Successfully leading Feminization in 2015, in our DKNY and Jewellery stores, Alyasra’s CEO, Asil Attar, is personally committed to Saudization and we are excited with the new opportunity that this will give us, investing in a retail academy that will provide the necessary tools to our employees to achieve a successful career.


Our goal and commitment is to be the employer, partner and retail destination of choice in the region. 


Alyasra Fashion’s principles and values have been at the heart of our success. These progressive values are more than just ideals - we live them every day, in our dealings with our customers and our team.

Service: Every customer deserves a great shopping experience, every time. Our team’s commitment to delivering the highest levels of service is what makes us distinctive.

Integrity and Trust: We are honorable and ethical in everything we do. Our reputation is built on respect for others, exemplary behavior and the trust our stakeholders place in us.

Passion for Winning:We love what we do, and want to be the best at it. We strive for success by always aiming higher - not just meeting our objectives, but exceeding expectations as well.