Alyasra Fashion’s retail operation is built on two pillars:

  • D K N Y 
  • Fashion Watches & Accessories


Our exceptional portfolio of more than 60 brands spans these categories, offering a world of choice to discerning consumers. As the exclusive regional distributor for so many world-class brands, we take pride in the trust our partners place in us.

A key element of our success is our team’s deep understanding of our customers’ needs. We don’t just react to changing trends. As a fashion-forward retailer, we proactively seek out and carefully select new brand collections every season, to meet the demands of our customers.

This unique combination of premium quality and a strong business vision has helped us become a regional leader in high-end fashion retail. For over 20 years, our portfolio and operational network have grown rapidly. Yet our ambition remains undiminished. We seek further expansion across the MENA region, to reach and serve a generation of style-conscious consumers